Dubai Chambers changes name and unveils new corporate identity – News

Under the new structure, three chambers of commerce operate under the Dubai Chambers umbrella, namely Dubai Chamber of Commerce, Dubai International Chamber and Dubai Chamber of Digital Economy, each with its own own brands, strategies and specialized approach.



Dubai Chambers adopted its 2022-24 strategy earlier this year, which expands its role as an important organization supporting the growth of Dubai’s economy. — Stock photo

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Published: Mon 18 Apr 2022, 2:45 PM

Dubai Chambers has changed its name and unveiled its new corporate identity reflecting the restructuring of the organization, which was previously announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

Under the new structure, three chambers of commerce operate under the Dubai Chambers umbrella, namely Dubai Chamber of Commerce, Dubai International Chamber and Dubai Chamber of Digital Economy, each with its own own brands, strategies and specialized approach.

The announcement came after Dubai Chambers adopted its 2022-24 strategy earlier this year, which expands its role as an important organization supporting the growth of Dubai’s economy. The strategy aims to better serve chamber members, add value and sustain Dubai’s economy in line with the emirate’s new vision and strategic objectives.

The Dubai Chamber of Commerce plays a crucial role in representing, supporting and protecting business interests in Dubai, while exploring new ways to meet the changing needs of Dubai’s dynamic and rapidly growing business community. .

The Dubai International Chamber supports Dubai’s vision to expand into new global markets, forge new economic partnerships and help local businesses succeed globally, while attracting promising talent and investors of the whole world. The Chamber will cover 30 international markets which are considered important markets for Dubai through promotional projects.

The Dubai Chamber of Digital Economy will work to build the best digital infrastructure in the world and transform Dubai into an international technology hub and support the interests of technology companies and advance the role of the digital economy in the ’emirate.

Abdul Aziz Al Ghurair, Chairman of Dubai Chambers, said the new brand identity strengthens Dubai Chambers and enables the organization to implement a more effective approach to promoting Dubai as a global shopping hub, driving economic growth and expand the emirate’s trade ties with promising markets. around the world.

Hamad Buamim, President and CEO of Dubai Chambers, noted that Dubai Chambers explained that Dubai Chambers is among the first chambers in the world to adopt a three-chamber model, adding that he is confident that the new management will lead the room to achieve new goals. milestones and elevate Dubai’s position on the world stage.

Key points to remember

• Rebranding follows the recent launch of the Dubai Chambers 2022-24 strategy

• Dubai Chamber of Commerce plays a crucial role in protecting corporate interests in Dubai

• The room explores new ways to meet the changing needs of Dubai’s dynamic and fast-growing business community

• Al Ghurair declares strategic decision reinforces the Dubai Chambers brand identity and enables us to implement a specialized approach to promote Dubai as a global business hub

• Buamim says Dubai Chambers work towards new goals aligned with Dubai’s new vision and strategic ambitions

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