Nations Lending Calls On NBA Legend Dennis Rodman For Integrated Branding Campaign

INDEPENDENCE, Ohio, December 6, 2021 / PRNewswire / – Loans to the nations, a leading national full-service mortgage lender, today announced the launch of its first integrated branding campaign featuring NBA Champion and All-Star Dennis “Ie Ver “Rodman. In”The George treatment“, Rodman confronts George the pug – only to realize that George receives the limelight and pampered star treatment as Rodman goes unnoticed. The private national lender, which has grown significantly with more than 120 branches and triple-digit year-on-year loan volume growth, urges both borrowers and employees to “get the George treatment ”at Nations Lending.

“The George Treatment” will initially take place in the Dallas-Fort Worth market before expanding nationwide. The media will be broadcast on out-of-home channels (OOH), linear broadcasting, over-the-top channels (OTT), social networks and programs. Dallas’ Victory Park, Grandscape Mall and the Transport Corridors will feature lively spots while office building elevators and reception areas will highlight the star of the show – George.

“You shouldn’t need to have 10 million Instagram followers to be treated like you matter, especially when buying a home,” said Joshua Kruger, Creative Director at Nations Lending. “We take care of our loan officers and branches to take care of you, and that’s exactly how it should be.”

Nations is also on the march 30 seconds linear spots in the Dallas-Fort Worth Metropolitan DMA, with ads running on ABC, CBS, NBC, ESPN, CNN, and The NFL Network, among others. The spots will be broadcast during prime time as well as throughout the morning and evening.

“I think this is a situation that a lot of us can relate to living in a world of social media influencers and digital stars,” said Zach Pardes, Vice President of Marketing at Nations. “It’s easy to feel overlooked, which is why we like to flock to brands that don’t care about the customer experience. And when you are dealing with people’s money and homes, you absolutely want to work with a company that invests in your experience. “

Since its founding in 2003, Nations Lending has grown into one of the country’s fastest growing independent lenders. It retains nearly 100 percent of its mortgage management rights – the only way to ensure a quality end-to-end experience for borrowers – and is an agency direct lender with Fannie Maie, Freddie Mac, and Ginnie mae.

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About Nations Lending
Nations Lending Corporation ™ is one of the fastest growing mortgage lenders in the United States. Cleveland, Ohio region, it is licensed to lend in all 50 states and employs more than 1,200 people at its head office and in 120 branches across the United States. offering tailored customer service and a variety of programs to meet the needs of any homebuyer: FHA, VA, Conventional, Jumbo, USDA, and more. Nations is a direct agency lender with Fannie Mae, Freddie Mac and Ginnie mae and retains the mortgage servicing rights to 96 percent of the loans it grants. The company has twice won the Inc. 5000 award, which lists the country’s fastest growing private companies. Nations was named one of the Top 100 Lenders by National Mortgage Professional Magazine; six-time winner of The Scotsman Guide’s Top Mortgage Lenders; and a winner of the Top Workplaces for Millennials by Fortune magazine. Nations consistently ranks among the best IMBs in National Mortgage Professional and Mortgage Executive Magazine. For more information visit

Media contact
Wahid Lodin
[email protected]

SOURCE Nations Loan Corporation

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